260€
Seguridad y confianza en tus pagos online.Presentación
The digital landscape is rapidly evolving, making web analytics an essential skill for understanding user behaviour and optimising online presence. Our Course on Web Analytics is designed to equip you with the knowledge to navigate this booming field, where demand for skilled professionals is surging. By enrolling, you will gain insights into data interpretation, strategic decision-making, and the latest analytical tools. This course offers a comprehensive approach to mastering web metrics, enabling you to enhance business performance and drive growth. Join us to unlock the power of data and position yourself at the forefront of the digital revolution. Whether you're aiming to advance your career or pivot into a new industry, our expertly crafted curriculum will provide you with the competitive edge needed in today's job market.
Universidades colaboradoras
Para qué te prepara
The Course on Web Analytics equips you with the skills to effectively interpret and utilise web data to make informed decisions. You'll learn to identify key performance indicators, optimise user experience, and implement data-driven strategies. By mastering various analytical tools and methodologies, you will be able to enhance website performance, drive targeted traffic, and ultimately improve conversion rates, empowering you to make strategic business improvements.
Objetivos
- To understand web analytics concepts and metrics comprehensively. - To analyse user behaviour and web traffic data effectively. - To interpret key performance indicators for digital platforms. - To utilise analytics tools for data-driven decision-making. - To evaluate website performance through data analysis. - To develop strategies based on analytics insights. - To improve digital marketing efforts using analytics data.
A quién va dirigido
This Course on Web Analytics is designed for professionals and graduates in the digital marketing and data analysis sectors looking to expand or update their skills. Ideal for those eager to understand web performance metrics and enhance strategic decision-making, this course offers practical insights into the world of web analytics without requiring advanced technical expertise.
Salidas Profesionales
- Web Analytics Specialist in digital marketing agencies - SEO Analyst focusing on data-driven strategies - Digital Marketing Consultant for performance optimisation - Data Analyst for e-commerce platforms - Conversion Rate Optimisation Specialist - Business Intelligence Analyst in tech companies - Freelance Web Analytics Consultant
Temario
UNIT 1. INTRODUCTION TO WEB ANALYTICS
UNIT 2. GOOGLE ANALYTICS 4
UNIT 3. GOOGLE TAG MANAGER
UNIT 4. ATTRIBUTION MODELS
UNIT 5. LOOKER STUDIO (GOOGLE DATA STUDIO)
UNIT 6. SEO-ORIENTED WEB ANALYTICS
UNIT 7. SEM-ORIENTED WEB ANALYTICS
UNIT 8. SOCIAL MEDIA-ORIENTED WEB ANALYTICS
UNIT 9. TECHNIQUES AND STRATEGIES
UNIT 10. OTHER TOOLS FOR WEB ANALYTICS
UNIT 11. COOKIES AND TRACKING TECHNOLOGIES
Titulación
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